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Client trust matters. Full projects will be shared upon request, but in the meantime here are some snippets to get a sense of my methods and outputs.

You want to take this to the next level? Projects will gladly be shown with confidentiality protocols in place.

Low-fidelity Concepting

  • Rough Ideation

    Exploration of story inputs through “sharpie decking” with many rounds of iteration through collaboration and creative friction.

    Role: Designer w/ cross-functional team of 4

  • Storyboarding

    Roughing out vision elements to socialize and validate the direction of concepts storytelling.

    Role: Lead designer w/cross-functional team of 4

  • Sketch Interfaces

    Lower fidelity interfaces crafted to be believable but entirely moldable for concept lab feedback.

    Role: Content lead w/ cross-functional team of 4

  • Experience Design

    Illustrations of experience themes to share with stakeholders to gauge interest and investment and promote conversation.

    Role: Designer in project research phase

  • Concept Prioritization

    Concept visualization and feedback activities designed to prioritize solutions and consider long-term roadmap.

    Role: Content lead w/research partner

Experience Development

  • Prototype

    Design, animation, and filming a new digital experience to share with investors for belief in human-centered vision.

    Role: Co-designer w/ project lead

  • Vision Articulation

    Higher fidelity interface and experience design for a new service interaction.

    Role: Lead designer w/cross-functional team of 7

  • Leave Behinds

    500 sets of mindset cards produced and distributed across customer events at dreamforce 2018 and 2019

    Role: Solo designer, copy writer, and production

  • Experience Illustration

    Custom illustration leveraging existing assets to articulate a new experience flow.

    Role: Guest designer for cross-functional team

  • Product Development

    Co-developing a new product offering built on Salesforce.

    Role: Designer w/ team of 3 other designers among broader product team

Information Design

  • Experience Mapping

    Visualizing the connected and independent journeys of different users.

    Role: Content lead w/ cross-functional team of 5

  • Opportunity Identification

    Visualizing the opportunity space and identifying and aligning on areas of focus.

    Role: Content lead w/ cross-functional team of 5

  • Opportunity Framing

    Articulating the high-order objectives and related outcomes of driving new behaviors.

    Role: Designer working w/strategist

  • Strategic Roadmapping

    Clarifying complex information into a durable asset that the team can continue to shape.

    Role: Designer working w/strategist

  • Technical Architecture

    Working with enterprise architects to articulate a future product opportunity and how information is stored and accessed.

    Role: Designer w/cross-functional team

Design Research

  • Physical Concept Lab

    Store replica built in foam core for the team to be able to test and shape new concepts quickly with real customers.

    Role: Physical design & build

  • Research Stimulus

    Physical workbooks for participants to force rank priorities.

    Role: Lead designer w/ research & strategy teammates

  • Visual Recording

    Live recording of interviews for on the fly capture of complex relationships and visual synthesis.

    Role: Visual notetaker alongside researcher and strategist

  • "Digital" Concept Labs

    In-person sessions designed to consider new offerings and shape further development.

    Role: Activity and stimulus design to support 2 researchers

  • Collaborative Research Synthesis

    Gathering of observations and stories, identification of themes and tensions, and generation of insights and opportunities.

    Role: Content lead alongside researcher

Client Engagement

  • Workshop Design

    Designing activities and assets and managing participant and facilitator experience.

  • Facilitation

    Guiding collaboration and navigating friction working with people across teams and businesses.

  • Stakeholder Stimulus

    Developing collaborative assets to bring clarity to abstract conversation.

Thanks for coming by.

I greatly appreciate the time you’ve given to review my work and hope this is the beginning of something great. Come back anytime.

Projects that I would love to show you and gush about:

  • Mobilizing the agriculture ecosystem to combat climate change.

    A collaborative venture to leverage technology at different points throughout the value chain to drive measurable impact.

  • Envisioning a digitally enabled travel experience across every touchpoint.

    A partnership to push the limits of existing capabilities to garner support and investment in a new digital-first flyer-centric experience.

  • Integrating a disparate pharmacy experience to empower both members and service providers.

    An ongoing engagement looking across business units and functions to create a foundation for a truly seamless customer experience.